DESIGN FOR MŪDIES

The Mūdies

Emily is part of the consumer group we would design for, the Mūdies. The current issue is the repetitive content we receive, as the algorithm curates based on past content behaviour. The leads to low memorability and routinised behaviour aka scrolling, watching and binging.

Who is Emily?

Emily is 23 years old.

She appears tough but cries at her favourite singer’s songs. 

When Emily’s at work, she listens to some comedy – La Culturistas – a fun podcast about everything.

During a bout of insomnia she listens to a TedTalk or some music.